For Spirits Brands
Put your bottle in the hands of the right people.
Elixir hosts private tastings for companies, executives and connoisseurs every week. Spirits brands partner with us to reach that audience through guided tastings, sampling, activation bars, launches and brand ambassadors.
Experience800+ Events Produced
AudienceCorporate · Connoisseurs
MarketsNY · FL · DC · OH · DR
LanguagesEnglish · Español
Why Elixir
The tasting is where loyalty begins.
A guest who tastes your whiskey, rum or tequila with an expert, hears its story and pairs it well remembers the brand long after the night ends. We create those moments in offices, private homes and venues for audiences that buy premium spirits and recommend them to others.
How It Works
A partnership shaped to your goals.
- A call to understand the brand, the markets and the target audience
- A proposed program: tastings, sampling, activations or a launch
- Event calendar and product requirements agreed in advance
- Execution by Elixir hosts and bartenders
- Post-activation report with photos and feedback
Perfect For
Brands that want to be tasted.
- Whiskey, rum, tequila, mezcal and wine brands
- Brands launching in New York, Florida or the Dominican Republic
- Importers and distributors building awareness for a portfolio
- Craft and family producers entering the U.S. market
- Coffee and cigar brands seeking premium pairings
Programs are quoted by market, number of activations and staffing. All sampling follows local alcohol laws and responsible service practices; guests must be 21 or older. Product supply and any licensing requirements are coordinated with the brand or its distributor.
Let's Talk
Your brand, tasted by the right people.
Tell us about your brand, your markets and your goals. We respond within three business hours with a proposed program.